‘English is now a global language that belongs to all
those who speak it.’
(Nigel Newton, publisher)
It is the technology that
allows people to travel further and faster than ever before. It is the Internet
that links people regardless their nationalities and countries they live in.
And technology is also the reason why lots of business people are active
globally and why more and more entrepreneurs are on the move than ever before. In
this world full of the state-of-the-art technology English serves as a uniting
element in many situations, giving all entrepreneurs and small companies a
better chance on the market and an ideal comparative advantage over those who
lack the ability to communicate in this language.
There is no doubt that
professional knowledge and experience is essential for entrepreneurs and
managers. But reaching and staying at the top requires more than just being
knowledgeable and experienced. One of the reasons why some entrepreneurs are
successful and some of them are, let us stay optimistic, less successful, may
lie in the ability to communicate knowledge in a foreign language. Of course,
one has to agree that entrepreneurs and companies can hire interpreters who are
both fluent and skilled. However, entrepreneurs cannot expect that people, who
are not really involved in a company’s matters, will establish relationships in
the way loyal and committed employees of the company can. The solution to this
problem lies in constant learning and studying the foreign language. But first
of all, it is significant that employers realize the importance of learning
(Business) English at the workplace. Over the years, research and needs
analyses have produced a wide range of the language-using tasks an employee
should be able to tackle in order to deal with the exigencies of the situations
which may arise at the workplace. These are:
·
the ability to communicate appropriately with
superiors, colleagues and subordinates, and to representatives of other
companies from abroad,
·
the ability to assist an English-speaking
(native or non-native) person when hosting business partners from abroad,
·
to participate in the social life of the
enterprise (e.g. sports and social clubs, etc.) when visiting business partners
abroad.
Finally, let us realize that a quarter of
the world’s population, i.e. 1.2 to 1.5 billion people, can speak English.
Moreover, English has become the lingua franca of international
business. These and many other factors make learning English interesting and
useful for all those who might be using it when they enter the exciting world
of business.
So, please take a minute to enter the link bellow to improve your English immediately.
http://tinyurl.com/njhsgj7